Manicures and pedicures are great ways to relax and get a little pampering. Your local nail salon is the best place to receive these services. There are serious benefits to going to your local nail salon to get your manicure. Here are three reasons why you should always go local.
When you go local for your manicure and other services, you support your hometown's economy. Local owners and operators live and work in the community in that you have a vested interest. They spend their money in the community and create a beneficial cycle for everyone in the area. Small business owners also create jobs in the local community and choosing a local nail salon means you are choosing to support your community. Small businesses are the backbone of the local economy. When they do well, the community does well.
A locally owned business is far more likely to have flexible services than a national chain will. National chains get a list of the services they can offer, and can't veer from that list, or they risk breaching their contract terms. If you want something done that is not on the menu of services, it's likely that you will not find it at a national nail salon chain. Local nail salons are far more accommodating. They value your business, and their services are not carved in stone. They are more flexible and willing to meet the client's demands.
At a local shop you are far more likely to find people that really enjoy what they do. Most nail salons are locally owned; according to MarketResearch.com, about 3.5% of salons are franchises. The reason there are so few successful nail salon chains may be that these national chain shops can stifle nail artists and keep them in line with corporate policies, demands, and expectations. National chain nail artists don't have the artistic freedom to express themselves. There is no encouragement for doing more or doing better. They get a flat hourly wage and there is no incentive to nurture their own client base. Following a strict set of rules and design limitations limit the various creative outcomes that are possible when working with a local nail artist.
If it's time for a manicure, choose a local shop. You can support your neighbors, and community, and get top-notch services. Give Award Nails & Spa a call today to schedule an appointment with one of our talented nail artists.
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